Startup Education for Children

Startup Education for Children

In 2014, in cooperation with the nonprofit economics education institute Junior Achievement Korea, the Asan Nanum Foundation conducted the Startup Education Program for Children to cultivate entrepreneurship among children and to improve children’s leadership skills, ambitious spirit, and decision-making ability. Through systematic lessons in economics and the experience of producing and selling their own products, the program offered fourth to sixth grade-elementary school students an opportunity to acquire entrepreneurial skills.

Entrepreneurship Education and Experience in the Actual Field – Market

For four months, participants learned entrepreneurship skills and developed their own abilities in diverse economics education programs. A hands-on project included the selection of business items, product manufacture, promotion, and finance. The Startup Education Program for Children Market was held on October 25, 2014 at Seoul Children’s Grand Park. Participating children sold the products they had developed and produced during the course of their economics study.


The Startup Education Program for Children Camp was held for three days between November 21 and 23, 2014 for children who had achieved excellent results in classes and at the market. To experience the entrepreneurial spirit of Chung Ju-yung, students visited Hyundai Heavy Industries Co., Ltd. in Ulsan City and attended a mentoring program in which they children learned about the ambitious spirit of young entrepreneurs. The children also conducted a briefing session on their performance and achievements, enabling them to reflect on their work in the course and to cultivate self-confidence.

Number of Participants

도전! 미래 기업가 참여학생수
Seoul / Gyeonggi / Incheon Gangwon Chungbuk Daejeon / Chungnam Jeju
242 46 14 47 62
Gwangju / Jeonnam Jeonbuk Daegu / Gyeongbuk Busan / Ulsan / Gyeongnam Total
162 37 166 149 925