A world where if you believe it,
you can achieve it

English Brochure

The Asan Nanum Foundation was established in October 2011
to commemorate the 10th anniversary of the founder of
Asan Chung Ju-yung.

The Asan Nanum Foundation is a nonprofit foundation established in October 2011 to commemorate the 10th death anniversary of Hyundai Group’s founder Asan Chung Ju-Yung.

The Asan Nanum Foundation is carrying out various support projects to spread the entrepreneurial and creative spirit that encompasses Asan's life and ideals into society.

We aim to create a foundation for young entrepreneurs and social innovators to challenge, grow and share their vision of social development. Empowering people and institutions to bring change for a better world in keeping with Asan’s vision: “Those who believe that anything is possible will be able to achieve everything.”

To this end, we are dedicated to advancing entrepreneurship initiatives, supporting youth start-up endeavors, and cultivating non-profit capacity building projects.

Vision & Mission

Asan once stated that, “Those who think they can do something, can achieve anything.”
The Asan Nanum Foundation seeks to attain sustainable social development by cultivating people and institutions that may lead change to create a better world. They will be able to embrace neighbors needing assistance while creating a new future to facilitate the realization of the infinite potentials possessed by the next generation.


    A world where if you believe it
    you can achieve it.


    Empowering entrepreneurs and social innovators
    to change the world by taking on challenges,
    learning by doing, and sharing their capabilities.

Board of Directors

  • Kyung-sook Lee, Chairman

    Emeritus Professor, Sookmyung Women's University

  • Do-hyun Kim, Director

    Professor, Kookmin University

  • Sang-beom Kim, Director

    CEO of SK encar.com

  • Sang-hun Kim, Director

    Naver Management Advisor

  • Jihoon Kim, Director

    CEO & President, Stone Bridge Capital

  • Jonglin Mo, Director

    Professor, Yonsei University Graduate School of International Studies

  • Jihun Song, Director

    Executive Vice President, Korea Shipbuilding & Offshore Engineering Co.

  • Sung-ki An, Director

    Film Actor

  • Seok-yeon Lee, Director

    Representative, Seoul Legal Counsel

  • Seok-hwan Jang, Director

    CEO, Hanaset Corporation

  • Nam-ee Chung, Executive Director

    Asan Nanum Foundation

  • Se-heon Oh, Auditor

    Head of Compliance & Vice President, Korea Shipbuilding & Offshore Engineering Co.

  • Jin-hak Lee, Auditor

    Outside Director and Chairman of Audit Committee

Expanding the Entrepreneurial Spirit

Through a diverse set of programs, The Asan Nanum Foundation is developing the next generation of innovators and entrepreneurs.

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    Asan Youth-Preneur


    Asan Youth-Preneur is a program dedicated to inspiring youths to become entrepreneurs and spreading the culture of entrepreneurship in education.

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    Asan Teacher-Preneur


    Asan Teacher-Preneur is an entrepreneurship mastery program for secondary school teachers, ensuring the necessary pedagogical skills to foster innovative and creative thinking for students.

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    Entrepreneurship Let’s Go


    Entrepreneurship Let’s Go is a program designed to raise awareness of entrepreneurship and strengthen the foundation of the entrepreneurship education ecosystem.

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    Asan Entrepreneurship Review


    The Asan Entrepreneurship Review is a case study focusing on the key issues and real concerns of startups and venture companies.

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    Asan Academy


    Asan Academy is a fellowship program established by the Asan Nanum Foundation in collaboration with the private think tank, Asan Institute for Policy Studies. The program is designed to challenge undergraduates and post-graduate students to become forward-thinking leaders in various fields of society.

Support for Startups

Asan provides unyielding support for aspiring young entrepreneurs to unlock their full potential.

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    Chung Ju-yung Startup Competition


    Jung Ju-young Startup Competition goals is to promote the entrepreneurial spirit through its annual nationwide startup competition to discover and assist promising young entrepreneurs.

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    MARU180 is an incubation support center operated by the Asan Nanum Foundation to provide comprehensive solutions in regards to startup infrastructure, network, and education.

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    Chung Ju-yung Angel Investment Fund

    The Chung Ju-yung Angel Investment Fund was funded by the Asan Nanum Foundation in Korea in February of 2012 for KRW 100 billion.

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    Startup Korea!

    The Asan Nanum Foundation prepares and publishes reports on issues surrounding the Korean startup ecosystem once a year to help design startup policies and promote a healthy and vibrant startup culture.

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    Startup Ecosystem Partnership

    The Asan Nanum Foundation is dedicated to working with members within the startup community by promoting the collaboration of information as well as establishing partnerships and supporting the activities of affiliated organizations.

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    ASAN SANGHOE provides guidance for marginalized youths who seek startup opportunities but are struggling with access to resources and support. The program aims to utilize a holistic systems approach to help participants harness innovation and entrepreneurship as a pathway to self-sufficiency and vehicle for social change.

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    Namsan Lab Korea


    Namsan Lab Korea is a startup incubator jointly operated by Asan Nanum Foundation and Facebook, the first startup support facility endeavor by Facebook in East Asia.

Empowering Nonprofit Organizations

Asan Nanum Foundation walks in step with social innovators in the non-profit ecosystem for a better future.

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    Asan Frontier Academy

    Asan Frontier Academy is a professional development program designed to inspire current mid-tier managers within the non-profit sector to grow into the next generation of leaders who utilize entrepreneurial skills as part of their management and leadership competencies.

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    Asan Frontier Network

    The Asan Frontier Network is a voluntary non-profit network of students from the Asan Frontier Academy continuously striving to create social impacts under the name “N_SQUARE”.

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    Asan Frontier Youth

    Asan Frontier Youth is a social innovation program for the next generation that provides aspiring youths interested in the social sector with NPO internships, impact education, and global study opportunities.

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    Partnership On

    Partnership ON is a program that provides financial and non-financial support for non-profit organizations, changing the paradigm of support for future generations through the “Venture Philanthropy” method.