A world where if you believe it,
you can achieve it

The Asan Nanum Foundation is a nonprofit foundation
established in October 2011 to commemorate the 10th anniversary
of the death of Hyundai founder Chung Ju-yung.

Since its inception, the Asan Nanum Foundation is carrying out various programs throughout the society to spread the entrepreneurship that inherited Asan's creative spirit.

To foster the people and institutions that drive change into a better world, we want to create a foundation for young entrepreneurs and social innovators to challenge, grow and share under the vision of "A world where if you believe it, you can achieve it."

To that end, we are promoting diverse programs spreading entrepreneurship, supporting young entrepreneurship, and enhancing non-profit competency.

Vision & Mission

Asan once said, "Who thinks he can do anything will be able to achieve everything."
The Asan Nanum Foundation aims to foster people and institutions that lead the transformation
into a better world to achieve social development.
We believe they will create a new future and help neighbors in need so that
the infinite possibilities of the next generation can be realized.


    A world where if you believe it
    you can achieve it.


    Empowering entrepreneurs and social innovators
    to change the world by taking on challenges,
    learning by doing, and sharing their capabilities.

Expanding the Entrepreneurial Spirit

We provide various educational courses and contents to foster entrepreneurship in future generations.

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    Asan Youth-Preneur


    Asan Youth-Preneur is a one semester program that provides an experience for teenagers to discover problems and find solutions in the world.

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    Asan Teacher-Preneur


    Asan Teacher-Preneur is a training program for middle and high school teachers. Teachers will be able to design curriculums that can help foster student entrepreneurship while cultivating their own entrepreneurial mindset.

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    Entrepreneurship Let’s Go


    Entrepreneurship Let's Go is a special lecture program to expand the base of the entrepreneurship education ecosystem. Parents, teachers and education officials experience and understand a variety of education methodologies.

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    Asan Entrepreneurship Review


    The Asan Entrepreneurship Review (AER) is a business case study of startups for students and future entrepreneurs. The readers understand the growth process of startups and its founders, while discussing and analyzing the key decision-making issues and process of startups.

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    Asan Academy


    Asan Academy is an educational institution founded by the Asan Nanum Foundation in collaboration with the Asan Institute for Policy Studies. Asan Academy aims to foster future world leaders with a strong identity and a view of the country.

Support for Startups

We support young entrepreneurs who dream of starting their own businesses for unlimited possibilities.

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    Chung Ju-yung Startup Competition


    The Chung Ju-yung Startup Competition is the nationwide startup competition that helps future entrepreneurs to kick-start their business. We aim to promote entrepreneurship and startup culture throughout the country, and to discover next generation leaders.

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    MARU180 is a 38,500 square ft building located in a Gangnam area, providing comprehensive solutions for startups such as workspace, networking, and mentoring.

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    Chung Ju-yung Angel Investment Fund

    The Chung Ju-yung Angel Investment Fund is a 100 billion won fund created in February 2012 to foster startup investment ecosystem.

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    Startup Korea!

    Start-up Korea! is a research project to vitalize startup friendly environment by analyzing government policies and other social and cultural obstacles. We select and present issues surrounding the ecosystem once a year.

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    Startup Ecosystem Partnership

    The Asan Nanum Foundation sponsors various partners who help the members of the startup ecosystem to work, learn, and share in a better environment.

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    ASAN SANGHOE is an open entrepreneurship initiative to help young people who were alienated from starting their own business. The goal is to provide opportunities for everyone to kick-start their own business regardless of their social, cultural, financial backgrounds.

Empowering Nonprofit Organizations

We support social innovators in the nonprofit sector to create a better future in a sustainable way.

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    Asan Frontier Academy

    The Asan Frontier Academy is a specialized training program for mid-level nonprofit managers to develop leadership, strategic management skills, and entrepreneurial mindset.

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    Asan Frontier Network

    Asan Frontier Network(N_Square) is a voluntary network of social innovators from the Asan Frontier Academy alumni who constantly challenges various projects to create social impact.

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    Asan Frontier Youth

    Asan Frontier Youth is a next-generation talent training program that provides internships, impact training, and global study opportunities for young people interested in social innovation.

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    Partnership On

    Partnership ON is a 'Venture Philanthropy' grant for nonprofit organizations that support youth in an innovative way.

Board of Directors

  • Jung Hwa Han, Chairman

    Distinguished Professor, Hanyang University

  • Do-hyun Kim, Director

    Professor, Kookmin University

  • Sang-beom Kim, Director

    CEO of SK encar.com

  • Sang-hun Kim, Director

    Naver Management Advisor

  • Jihoon Kim, Director

    CEO & President, Stone Bridge Capital

  • Jonglin Mo, Director

    Professor, Yonsei University Graduate School of International Studies

  • Jihun Song, Director

    Executive Vice President, Korea Shipbuilding & Offshore Engineering Co.

  • Sung-ki An, Director

    Film Actor

  • Seok-yeon Lee, Director

    Representative, Seoul Legal Counsel

  • Seok-hwan Jang, Director

    CEO, Hanaset Corporation

  • Nami Chung, Executive Director

    The Asan Nanum Foundation

  • Se-heon Oh, Auditor

    Head of Compliance & Vice President, Korea Shipbuilding & Offshore Engineering Co.

  • Jin-hak Lee, Auditor

    Outside Director and Chairman of Audit Committee