A world where if you believe it,
you can achieve it

The Asan Nanum Foundation is a nonprofit foundation
established in October 2011 to commemorate the 10th anniversary
of the death of Hyundai founder Chung Ju-yung.

Since its inception, the Asan Nanum Foundation is carrying out various programs throughout the society to spread the entrepreneurship that inherited Asan's creative spirit.

To foster the people and institutions that drive change into a better world, we want to create a foundation for young entrepreneurs and social innovators to challenge, grow and share under the vision of "A world where if you believe it, you can achieve it."

To that end, we are promoting diverse programs spreading entrepreneurship, supporting young entrepreneurship, enhancing non-profit competency, and building innovation ecosystem.

Vision & Mission

Asan once said, "Anyone who believes they can do anything will be able to accomplish everything."
The Asan Nanum Foundation aims to foster people and institutions that lead the transformation
into a better world to achieve social development.
We believe they will create a new future and help neighbors in need so that
the infinite possibilities of the next generation can be realized.

  • VISION

    A world where if you believe it,
    you can achieve it.

  • MISSION

    Empowering entrepreneurs and social innovators
    to change the world by taking on challenges,
    learning by doing, and sharing their capabilities.

MARU

MARU is the Asan Nanum Foundation's incubation center for doers who turn their potential into impact and expand their entrepreneurial spirit.

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    Space Support

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    MARU Provides various spatial infrastructures for budding entrepreneurs, early-stage startups, accelerators, and global investors, to practice and spread entrepreneurship.

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    Growth Support

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    MARU offers services to accelerate growth such as mentoring, investment, PR, and recruitment.

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    Community Support

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    MARU forges a community where members of the startup ecosystem grow together through interaction and communication based on a pay-it-forward culture.

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SPREADING ENTRENEURSHIP

We provide various educational programs and content to foster entrepreneurship in future generations.

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    Asan Youth-Preneur

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    Asan Youth-Preneur is semester-long entrepreneurship education programs for elementary to high school students to cultivate entrepreneurial mindset through problem solving projects.

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    Asan Teacher-Preneur

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    Asan Teacher-Preneur is a entrepreneurship expert training program for middle and high school teachers.

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    Asan Entrepreneurship Review

    Asan Entrepreneurship Review is case studies for university students to learn about startups’ challenges and decision-making process, with gaining business insight.

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    Asan Leadership Coaching

    Asan Leadership Coaching is a coaching program for entrepreneurs aimed at enhancing leadership and resilience.

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    Entrepreneurship Let’s Go

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    Entrepreneurship Let's Go provides special entrepreneurship lectures for teachers, education officials, and parents.

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    Walk in Startup

    Walk in Startup is a program targeting university students and job seekers to provide information on career development in startups

SUPPORT FOR STARTUPS

We help aspiring entrepreneurs start a business, and grow rapidly through the community.

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    Chung Ju-yung Startup Competition

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    The Chung Ju-yung Startup Competition is an all-inclusive acceleration program spanning eight months including education, networking, mentoring, prize funding, and a demo day

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    Asan Voyager

    Asan Voyager is a program designed to assist Korea’s startups entering the U.S. market by providing acceleration, coaching, community learning, and long-term residency support.

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    Asan UniverCT

    Asan UniverCT is a program that collaborates with universities to raise awareness of climate tech entrepreneurship and foster young entrepreneurs in the climate tech industry.

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    Asan Sanghoe

    Asan Sanghoe is a startup support program for North Korean defector entrepreneurs who will lead businesses in a unified Korea in the future.

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    Asan Doers

    Asan Doers is a short-term intensive training program providing college students with entrepreneurship theory and practical experiences to become young entrepreneurs and social innovators.

PROMOTING SOCIAL INNOVATION

We support social innovations to make a better future, based on the spirit of entrepreneurship-for-all.

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    Asan Frontier Academy

    Asan Frontier Academy is a specialized training program nurturing the next generation of social innovation leaders equipped with entrepreneurship, leadership, and management skills.

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    Asan Nonprofit Startup

    Asan Nonprofit Startup is an acceleration program for innovative nonprofits to amplify their social impact through entrepreneurship and startup growth strategies

ENHANCING INNOVATION ECOSYSTEM

We contribute to the creation and vitality of an innovation ecosystem through research, advocacy, grant-making, and investment.

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    Startup Ecosystem Activation Research

    Startup Ecosystem Activation Research is a research on policy and regulatory improvements to activate the startup ecosystem and foster a healthy startup environment in Korea.

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    Innovation Ecosystem Partnerships

    The Asan Nanum Foundation provides grants to various programs and communities in the startup and social innovation fields to enhance self-sustainability and build up the whole innovation ecosystem.

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    Chung Ju-yung Angel Investment Fund

    The Asan Nanum Foundation invests in the venture capital fund and the accelerators as a catalyst capital to enhance the diversity of Korea's early-stage investment ecosystem.

Board of Directors

  • Yun-mi Eom, Chairman

    CSO, SeeArt Foundation

  • Do-hyun Kim, Director

    Professor, Kookmin University

  • Sang-beom Kim, Director

    CEO of SK encar.com

  • Ji-yoon Kim, Director

    Senior Research Fellow, The Institute of Democracy Studies & Education

  • Ji-hoon Kim, Director

    CEO & President, Stone Bridge Capital

  • Jong-lin Mo, Director

    Professor, Yonsei University Graduate School of International Studies

  • Geun-chan Ryu, Director

    Vice President, Korea Shipbuilding & Offshore Engineering Co.

  • Ja-yeong Yoon, Director

    CEO & President, Yellow Dog

  • Seok-yeon Lee, Director

    Representative, Seoul Legal Counsel

  • Nami Chung, Executive Director

    The Asan Nanum Foundation

  • Se-heon Oh, Auditor

    Former Chief Compliance Officer/President, HD Korea Shipbuilding & Marine Engineering

  • Jin-hak Lee, Auditor

    Former Vice Chairman, Deloitte Korea